Events Calendar
Public Workshops

Why Should Anyone Be Led by YOU?
Special Event

11 February 2010, 8 AM – 12 PM
Royal Caribbean Cruise Lines
1050 Caribbean Way
Miami, FL 33132

When business results depend on leading others, it helps to understand what followers need. Yet too many leaders emulate celebrity CEOs or bosses they admire, trying to be people they aren’t. As a result, they often fail. If your leaders fail, your organization will, too.

Successful leaders remain true to who they are, while simultaneously modifying their behavior to respond to the needs of their followers and the circumstances they encounter. They are able to be themselves — more — with skill.

Professors Rob Goffee and Gareth Jones have studied this leadership question for the better part of a decade, writing a Harvard Business Review article and best-selling book of the same name.

We can help you put their findings into practice with a pragmatic blended-learning experience built around your managers' most critical leadership challenges.

This session of Why Should Anyone Be Led by You? will be an engaging, relevant and practical leadership development experience. Each event will last 2.5 hours (including a half-hour networking breakfast).

Please join us for this interactive forum that will:
  • Spur discussions about today's most critical leadership challenges
  • Present the core concepts and framework of Why Should Anyone Be Led by YOU?
  • Enable you to experience key activities
  • Overview the unique features of our blended learning process
  • Answer any questions you may have about what this leadership development experience can do for your organization
Come see for yourself how Why Should Anyone Be Led by YOU? provides the most relevant content and development experience possible for managers transforming their organization to succeed in today's altered business reality. You need to drive change, not react to it.

Cost: $50 per person for the first person and $25 per person for any others in your organization who book at the same time.

For more information:
Call, Kathleen Claussen
+ 800.222.1349 ext 8228
Email:kathleenc@bwinc.com